HYFUELUP has released its first Introductory/Conceptual video.
The concept of this video revolves around ensuring that the content, despite being technical/scientific, is as attractive and comprehensible as possible, without renouncing the refined and thoughtful information that allows, not only to understand the basis of the project, its objectives, who makes it possible and what added value it brings; but also to grasp the dimension of what is at stake in Europe and why we are looking for ways to replace fossil natural gas molecules with other organic and sustainable molecules, to contribute to the reduction of emissions, to the energy transition and the definitive emergence of the circular bioeconomy.
From the design point of view, the innovative 3D animation aesthetic is full of texture and corresponds at all times with the visual identity of the project, making it easily recognizable: firstly, by the colour palette chosen, where the bluish tones typical of HYFUELUP predominate; and secondly, by the almost omnipresent use of the project logo, its typography, and its claim.
At the HYFUELUP project, we are excited to take every opportunity to communicate the objectives, innovations and the added value it offers to the European race to increase biomethane production, as we truly believe in what we are doing. From now on, we count on a new tool to do so: the introductory/conceptual video that summarises the essence of the project and that we are pleased to release.
